20. Understanding Email Warm-Up Terms
Before you begin your email warm-up process, it is important to understand the key terms associated with email warm-up. Here are a few key terms you should know: IP Warm-Up: IP warm-up is the process of gradually increasing the volume of emails sent from a particular IP address. This helps the email service provider to establish trust with the IP address, which leads to higher delivery rates and better inbox placement. Warm-Up Inbox: A warm-up inbox is a special inbox that is used to store emails during the email warm-up process. The warm-up inbox is monitored and any emails sent...